M.A.C Cosmetics announced on Monday the appointment of Emily Bromfield to the role of senior vice president, global marketing,  August 26.

In the role, Bromfield will report directly to Aïda Moudachirou-Rébois, SVP, global general manager of M.A.C Cosmetics, overseeing the Estee Lauder-owned brand’s global marketing strategies across all categories and channels.

​Specifically, Bromfield will help expand M.A.C’s global presence and appeal across established and emerging markets, and will lead efforts in compelling storytelling, product innovation, and immersive experiences, aiming to enhance the brand’s positioning and further elevate consumer engagement. She will also serve as a key global partner to all M.A.C regions and affiliates.

A beauty veteran, Bromfield has worked across both emerging brands and beauty giants, including a stint at French conglomerate, L’Oreal. She joins M.A.C from prestige skincare brand Dr. Barbara Sturm, where she served as chief marketing officer and managing director. Prior to that, Bromfield was integral to the founding team at Charlotte Tilbury, where she shaped the brand’s market strategy, brand positioning, and social media presence.

During her career, she has also achieved top accolades including being named a 2023 Top Marketer by Glossy.

“We are thrilled to welcome Emily Bromfield to the M•A•C family as our Senior Vice President, Global Marketing,” said Moudachirou-Rébois.

“Emily’s proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team. With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for M.A.C.

The appointment comes just weeks after parent Estee Lauder forecast annual profit and sales below estimates as the global beauty market struggles with slowing demand mainly in the China market, and said CEO Fabrizio Freda was retiring after nearly 16 years at the helm.