Lulus has teamed up with Vans, a flagship brand of VF Corporation, to introduce the ‘Lulus Loves: Vans’ capsule collection, offering a curated selection of Vans’ iconic footwear.
Now available for purchase on Lulus’ website, the collection marks Vans’ inaugural entry into the Lulus lineup, highlighting versatile styling options that blend the relaxed, sporty vibe of Vans with Lulus’ flair. The collection includes Vans’ signature styles, including its classic Old Skool sneakers, versatile Slip-Ons, and more.
The capsule collection is part of Lulus’ broader Lulus Loves initiative, which curates exclusive partnerships with brands that resonate with Lulus’ core customers. Previous Lulus Loves capsules have featured popular brands like Levi’s and Boys Lie.
“At Lulus, we are always looking for inventive ways to energize our customers and our Lulus Loves: Vans capsule is nothing short of that,” said Laura Deady, chief merchandising officer, Lulus.
“With this exciting new partnership, we’re showing our customers how easy it is to incorporate Vans essential styles into any of their summer plans – day or night. Being fashionable doesn’t have to mean sacrificing comfort, and we’re so thrilled to enhance the Lulus shopping experience with Vans in this way.”
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