Lululemon has named PGA golfer Max Homa as its newest ambassador.

Currently ranked 27th in the Official World Golf Ranking, Homa is a six-time PGA Tour winner with three top-10 finishes on the tour in 2024. As a California native with roots in Scottsdale, Arizona, Homa brings a strong sense of community to his partnership with Lululemon. 

Homa’s personal style, which he describes as “subtle and sharp,” aligns with Lululemon’s approach to athletic and lifestyle apparel. The brand’s upcoming 2025 golf collection focuses on closet essentials designed to look and feel good both on and off the course.

“I’m so excited to join the Lululemon family. Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand,” Homa said. 

“Golf is usually seen as an individual sport but it’s far from that. As I’ve gotten older, I’ve built a tight knit community around me. It’s fun because when you do win or have success, everybody gets to enjoy it together and that’s one of the parts I love most.”

Later this year, Homa will participate in the inaugural season of TGL, a primetime indoor golf league co-founded by Tiger Woods and Rory McIlroy. 

He joins Lululemon’s growing roster of athletes, which includes fellow PGA golfer Min Woo Lee, NFL wide receiver DK Metcalf, NBA star Jordan Clarkson, NHL athlete Connor Bedard, and professional tennis player Leylah Fernandez.