After last year’s very successful collab (over 75% of the stock sold on the first day) designer Lulu Guiness and supermarket Waitrose are back with a second statement tote bag.
Available online and in-store at Waitrose and sister brand John Lewis from 19 June, the £12 tote (made from 13 recycled plastic bottles) comes adorned with the designer’s signature monochrome colours.
It features a checkerboard design, Lulu Red Lip motif and woven branded straps.
The first tote, restricted to a two-bag purchase limit per customer and still selling out numerous times, was dubbed last summer’s ‘ultimate beach bag’ and “fast became shoppers’ favourite summer accessory”, Waitrose said.
Despite another two-bag per purchase limit, the supermarket’s expecting a repeat sell-out, noting last year more than 50% of customers who bought a bag, chose to purchase two.
Tim Shaw, Non-Foods Buyer at Waitrose, added: “I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind.
“We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone.”
Guinness added: “I was overwhelmed by the success of the first bag and so pleased everyone loved it.
“Like the first tote, the new bag [has] stayed true to our signature colour palette of Lulu Red, Chalk, and Black. The slightly smaller size offers another option for avid Lulu tote enthusiasts.
“Its playful and quintessentially Lulu design features two different chessboard prints, if you look closely, you’ll spot the clever L-shaped Pattern. It’s the perfect blend of fun and sophistication.”
Copyright © 2024 FashionNetwork.com All rights reserved.
SelectFashion, the popular women's fashion retailer known for its affordable, trendy clothing, is set to close 35 stores within days, following a series of clo
One ranged from a gilded embassy or under the Louvre to an elegant br
Ms Rule is a special educational needs coordinator at Douay Martyrs Catholic Secondary School in Hillingdon but works on her business in the evenings and at wee
British fashion is under threat from artificial intelligence that can identify popular products and flood the market with cheap copies, designers have warned.Fu