Lucy & Yak is continuing to expand its physical retail footprint, now venturing into the outlet store arena for the first time.

The sustainable and socially conscious fashion brand has selected Junction 32, near Castleford in Yorkshire, to open a 1,545 sq ft store early next month (6 September). 

The mission will be to sell imperfect-but-wearable clothing as well as a range of discounted one-off samples in the brand’s signature colour palette, creating a “vibrant and inviting” atmosphere.

Co-founder Lucy Greenwood said: “We’ve been on the hunt for the right location to permanently host our (Im)perfect Yaks, where customers can browse the pieces that may not be 100% perfect but are still 100% wearable.

“It’s all part of our aim to keep clothing on people and out of landfill. With Barnsley as our true home, it only felt right to open a shop in Yorkshire — we can’t wait to hear what our customers think.”

Lucy & Yak has been busy opening mainline stores in Bristol, Norwich, Nottingham, Cambridge, Manchester, Cardiff, and Exeter, adding to its two flagship locations in Brighton.

The continuing store opening plan forms part of the brand’s ambition to have a greater physical presence across the UK, providing more opportunities for face-to-face interactions with its community.

Each store also acts as a Re:Yak PreLoved hub where customers can take the brand’s items for recirculating and receive a money-off voucher towards their next purchase.