The LTA and Tennis Channel have announced a major four-year deal to bring British fans comprehensive coverage of our grass court tour events at Nottingham, Birmingham, The Queen’s Club, and Eastbourne.
The partnership, will give Tennis Channel the rights to every court at the events, with complete coverage of both singles and doubles competitions of the tour level events.
Coverage will begin on Monday 10 June at the Rothesay Open Nottingham and cover all our grass court tour events for the next four years.
The Tennis Channel are committed to innovation in their coverage and growing the audience for the sport in Great Britain. The channel are already the fastest growing pay-tv network in the US over the past 10 years and want to expand further in this country.
There will also be additional content covering British tennis and other activations to raise the visibility of the sport. The partnership between the LTA and The Tennis Channel was brokered by Spring Media.
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The BBC will broadcast the 2024 summer grass court events at the Rothesay Open at Nottingham (including the ATP Challenger event) and Rothesay Classic Birmingham on iPlayer and digital services, coverage of the cinch Championships at The Queen’s Club and the Rothesay International Eastbourne will be carried on BBC network television and digital services.
The Lexus Ilkley Trophy and Lexus British Open Roehampton will be broadcast on the LTA’s own channels, ensuring fans can watch all British events this summer and follow the success of homegrown players on the grass wherever they are.
Chris Pollard, Managing Director, Commercial & Operations said: “The Tennis Channel have a proven track record in the USA, and we’re excited to be partnering with them to bring their same high-quality coverage to fans in Britian. We’re looking forward to working with them to deliver a great offering for fans who want the widest possible coverage of our events.
We are also very pleased to once again be partnering with the BBC to ensure that all our tour events are available free-to-air and deliver visibility for tennis, during what will be a busy summer of sport.”
Andy Reif, Senior VP, Programming and International at Tennis Channel said: “The grass court season is such a special time of year for British tennis fans. Everyone at Tennis Channel is so excited to be able to showcase these amazing LTA tournaments and bring our expert, round-the-clock coverage to Nottingham, Birmingham, Queen’s and Eastbourne – from the first ball to the last.”
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