Louis Vuitton announced on Tuesday Tyshawn Jones, a celebrated figure in the world of skateboarding, as a “friend of the house”.

Born and raised in New York City, Jones is regarded as one of the most influential skateboarders of his generation. He was awarded the Skater of the Year title in both 2018 and 2022, and is recognized for his ability to seamlessly blend skateboarding culture with his personal style. 

The partnership was cemented when Tyshawn Jones attended the Louis Vuitton men’s Fall-Winter 2025 show as a guest of creative director and friend Pharrell Williams. Pharrell, who has long admired Jones for his contributions to both skate culture and streetwear, shares a deep connection to skateboarding. 

Louis Vuitton’s ties to skateboarding date back to the tenure of former men’s artistic director Virgil Abloh, who embraced the skateboarding community through collaborations and inspired designs. 

In November, Louis Vuitton named actor Callum Turner as a brand ambassador, joining other individuals including football star Jude Bellingham, Korean music superstar, Lisa, and rapper Pusha T, who are all ambassadors of the French luxury maison.