L’Oréal Groupe announced on Monday the appointment of Christina (Tina) Fair as president of the consumer products division (CPD) for the North America Zone. 

Fair succeeds Nathalie Gerschtein, who is stepping down to pursue new opportunities outside L’Oréal Groupe.

“I’m thrilled that Tina will now be taking the helm of our Consumer Products Division and our extraordinary portfolio of Consumer Division beauty brands, including L’Oréal Paris, Maybelline New York, Garnier, Essie, and NYX Professional Makeup,” said David Greenberg, CEO of L’Oréal USA and president of the North America Zone, who Fair will report to, alongside Alexis Perakis-Valat, president of the consumer products division for L’Oréal Groupe. 

“I have seen Tina step change every business she has run as we have witnessed with the dermatological beauty division under Tina’s leadership. Her strategic vision, bold decision-making, and entrepreneurial mindset position her and the division for continued success.”

Fair joined L’Oréal in 2008 and has held leadership roles within the U.S. consumer products division, including senior marketing positions with Garnier and Maybelline New York. In 2015, she led global marketing for SkinCeuticals before becoming U.S. general manager for the brand. 

Most recently, since 2020, Fair has served as president of L’Oréal Dermatological Beauty (LDB) in the North America Zone. Under her leadership, LDB became the group’s third-largest U.S. division, with brands like CeraVe, La Roche-Posay, SkinCeuticals, Skinbetter Science, and Vichy achieving significant sales growth and increased market share. LDB’s products became top recommendations among dermatologists, pediatricians, and pharmacists.