Canadian sports apparel brand Lolë announced on Friday the acquisition of Louis Garneau Sports, a renowned company in the field of cycling and sports equipment with three brands: Garneau, Sugoi and Sombrio. 

Financial terms of the deal were not disclosed.

The Montreal-based Lolë said the acquisition marks an important step in its expansion and strengthens its position in the global sportswear market. ​The company will also benefit from the experience and know-how of Louis Garneau Sports to develop new innovative collections and meet the growing needs of sports and outdoor enthusiasts, according to a press release.

“This is an exciting opportunity to partner with a beloved brand that brings its unique perspective to our team,” said Todd Steele, CEO of Lolë.

“The acquisition will allow us to diversify our product offering and strengthen our commitment to innovation, quality, and performance, providing our customers with an even broader range of sports clothing and equipment.”

Founded in 1983 by Louis Garneau and his wife Monique Arsenault, Louis Garneau Sports is a Quebec company recognised for its expertise in the design of cycling clothing and sports equipment.

“We are proud to join a dynamic and well-respected brand like Lolë,” said Jean-Marc Jahoo, CEO of Louis Garneau Sports. “Together, we will continue to innovate and offer high-quality products to athletes and sports enthusiasts around the world.”

This acquisition will be effective immediately, and both companies will work closely to ensure a smooth transition. 

Lolë’s acquiring of Louis Garneau Sports comes 18 months after it acquired San Francisco-based sustainable womenswear brand Époque Évolution in April 2023.