Liverpool are reportedly on the cusp of announcing a new multi-million-pound kit deal with global sports brand Adidas, with the contract set to kick in at the start of the 2025-26 season.
It has been reported that Adidas outbid Liverpool’s current kit supplier Nike and fellow sports retailer Puma to win a deal that will run for five seasons, reuniting the brand and Premier League club after 13 years.
Liverpool only switched to their partnership with Nike during the 2020-21 season after winning a court case against previous supplier New Balance, who claimed to have matching rights with the new agreement.
Nike’s flat £30million per season partnership with Liverpool – which reportedly rises to £50m after royalties – is comparatively low for a top-tier kit deal, but it is claimed the Reds were attracted by the sports brand’s global reach and marketing strength.
According to Sports Business, Liverpool’s new Adidas deal is set to be higher than the £50m per season they received with Nike but will fall well short of Manchester United‘s £90m-a-year agreement with the German corporation, a Premier League record.
Liverpool are on the cusp of announcing a new multi-million-pound kit deal with Adidas
England and Liverpool defender Trent Alexander-Arnold, who is pictured wearing the Reds’ current Nike kit, also signed a lucrative boot deal with Adidas towards the end of last year
The new deal will fall well short of Manchester United’s £90m-a-year agreement with Adidas
The Reds’ bitter rivals extended their deal with Adidas until 2035 last July, increasing the flat figure guarantee from £75m to £90m, subject to certain adjustments.
Last year, Adidas signed a lucrative boot deal with Trent Alexander-Arnold, who has made over 300 appearances for Liverpool.
The German sports brand are keenly and aggressively pursuing new deals in the wake of losing their partnership with the Germany national football team (DFB), who have agreed a shock deal with Nike from 2027.
Adidas, who have been DFB’s kit supplier for over 70 years, currently pay the national team in the region of £43m per year, with Nike’s new agreement understood to be close to double that.
