For travellers seeking the medieval charm of Bruges but without the overwhelming tourist crowds, the Belgian city of Ghent is an undiscovered gem.

Just a short 65-minute flight from the UK, this vibrant city boasts breathtaking canals, fairytale-like architecture, and a rich cultural scene, all while maintaining a more relaxed, local atmosphere.

Often overshadowed by its more famous neighbour, Ghent is a hidden treasure that blends history, culture and modern energy.

Its well-preserved medieval core, stunning canals, and lively ambience make it just as picturesque as Bruges but with a fraction of the visitors.

Walking through the heart of the city, visitors can admire the charming Graslei and Korenlei streets, where historic guild houses line the water’s edge, creating a postcard-worthy scene. 

The imposing Gravensteen Castle, a medieval fortress right in the centre of Ghent, adds to the city’s storybook appeal.

Unlike Bruges, which can feel overrun by tourists, Ghent has an authentic, bustling atmosphere thanks to its large student population and local residents who keep the city vibrant and dynamic.

One of the city’s greatest highlights is St Bavo’s Cathedral, an architectural masterpiece that houses Van Eyck’s “Ghent Altarpiece,” one of the most famous and revered paintings in the world.

Art lovers and history enthusiasts alike are drawn to this Gothic landmark, which stands as a testament to the city’s cultural significance.

Nearby, the Patershol district invites visitors to wander its charming cobbled streets, home to cosy cafés, unique boutiques, and some of Belgium’s finest restaurants.

The local food scene is another reason to visit, with Ghent boasting everything from Michelin-starred dining experiences to traditional Belgian cuisine served in welcoming brasseries.

A canal cruise offers a different perspective, allowing travellers to admire the city’s beautiful skyline from the water, soaking in the sights at a leisurely pace.

While Bruges remains a popular tourist destination, Ghent provides a refreshing alternative for those looking to experience Belgium’s medieval beauty without the crowds.

The city offers everything Bruges does, stunning architecture, rich history, and picturesque canals, but with a more laid-back, authentic feel.

Unlike Bruges, which can sometimes feel like an open-air museum, Ghent is a living, breathing city where medieval charm meets modern vibrancy. With its lively nightlife, thriving arts scene, and renowned beer culture, it’s no surprise that those who visit often wonder why more people haven’t discovered it yet.

For anyone searching for a magical Belgian escape that captures the essence of history while embracing a youthful, energetic atmosphere, Ghent is the perfect choice.