Silk brand LilySilk announced on Friday its first-ever U.S. concept store, opening in the Meatpacking District in New York. 

The space was designed by interior design company, ViaClover, to perfectly reflect the brand’s aesthetic. It features an elevated, clean interior characterized by green and white accents for consumers to experience the brand in real life.

Acting as a community hub, the store invites fans of the brand to shop its silk clothing, sleepwear and home essentials. Likewise, as part of its ongoing partnership with TerraCycle, the new location features an onsite recycling bin, encouraging customers to responsibly recycle their worn silk items.

“We are excited to announce the opening of our first concept store in Manhattan’s Meatpacking District. This space is more than just a store—it’s an immersive experience that brings our brand’s timeless elegance and luxurious aesthetic to life, while also celebrating our commitment to sustainable fashion and accessible luxury,” said David Wang, CEO of LilySilk.

“We invite you to explore and experience the essence of LilySilk in a unique and vibrant setting. Join us in this monumental moment as we grow together with the community.”