The NIL era in college athletics has been a wild one. With still plenty of unanswered questions surrounding how it all will work, it has brought us several good commercials among the Kentucky Wildcats fanbase.

Last year, we got the classic Reed Sheppard and Rob Dillingham Donatos Pizza commercial, and now we have a new one to add to the list.

In a debut commercial for Clark’s Pump-N-Shop convenience stores, Kentucky basketball players Lamont Butler, Jaxson Robinson, and Andrew Carr are featured in a rap video about the trip and all you can do at Clark’s Pump-N-Shop.

Just like the commercial last year, this one is pure gold. Add that to some commercials we have seen by Travis Perry, and the UK basketball program seems to be getting quite a few deals in place for its players.

What will the next rap song in the Lamont Butler album be?