Turkish digital baby and parenting brand Ebebek is to open its first UK store at The Lakeside Shopping Centre in Essex.

The upcoming opening later this winter will occupy a 12,378 sq ft unit, marking its planned three-store expansion into physical retail in the UK.

Specialising in products for babies, children, and families, Ebebek “aims to become the go-to destination for UK parents”. The opening is part of a plan to create a trio of stores in and around London during the first quarter of 2025.

The Lakeside store will stock a wide range of products from globally recognised and in-house brands, with a baby care room and ‘Babyologist’ staff offering tailored customer service.

Halil Erdogmus, director of Ebebek, said: “[This] opening… is a significant milestone for [us]. Lakeside offers the perfect combination of high footfall and a high concentration of our target parent demographic, making it the perfect location for us.”