Kurt Geiger continues to go from strength to strength but it’s no longer just the UK market that’s providing its growth as the US is now crucial to it. And it’s no longer just shoes on which it relies with accessories forming a massive part of its current business.

The British company said Wednesday that it saw record trading overall in the festive season and also referenced “booming growth” in North America specifically. After opening only four stores in the US and Mexico, its first-half sales grew in high double-digits there. So it’s no surprise that it’s planning to open five more North American stores early this year. The design of these locations will be based on the flagship it operates on London’s Oxford Street.

The company has built up a list of big-name fans in America too (including Kylie Jenner, Paris Hilton and Rihanna) and the region is now its fastest-growing market. 

It also said Wednesday that December was the most profitable month in the firm’s history and its 17% growth last month was attributed both to a 54% jump in handbag sales and its US expansion.

The retailer has scored by a mixture of its Britishness and its accessible pricing with its most popular handbag — the Kensington — retailing from £169/$195.

The company sells through big-name department stores as well as its own locations in North America and its said sales there rose almost 59% to top £110 million in the six months to September with e-commerce up a massive 94.4% and wholesale rising 50.9%.

In the US alone, from 2018 to today, its annual US sales have soared from just £2.5 million to £250 million.

CEO Neil Clifford said: “We’re going big in North America. Seeing our growth in the region, we believe our creative and social spirit and our statement-making styles aren’t just for London-philes. We love the idea of Kurt Geiger being a worldwide conduit of London’s pop culture scene.”

Kurt Geiger is private equity-owned having been part of the Cinven portfolio since 2015. In that time it has grown to over 60 stores with retail brands including Kurt Geiger itself plus Kurt Geiger London, KG, Carvela and Shoeaholics.com.