Klarna is looking to extend its reach beyond ecommerce after the Buy now pay later (BNPL) provider struck a deal with point-of-sale group Adyen.

The tie-up will see Klarna’s BNPL product, which splits the cost of purchases into instalments, made available in physical stores across Europe, North America and Australia through Adyen’s payment terminals.

For the most part, BNPL purchasing has been limited to online shopping, which Worldpay estimates to be a market worth $3tn.

Keen to tap into the $11tn market of in-store shopping, Klarna will be incorporated as a payment option in Adyen’s more than 450,000 payment terminals.

BNPL purchases will be made by consumers scanning QR codes on Adyen terminals and closing out the transaction on their mobile device, with the payments managed on the Klarna app.

This is not the first attempt from the Swedish BNPL giant to bring its product to in-person shopping, having previously launched a payment card.

The group told UKTN that the partnership with Adyen represents a much larger expansion of this goal.

“We want consumers to be able to pay with Klarna at any checkout, anywhere,” says David Sykes, chief commercial officer at Klarna.

“Our strong partnership with Adyen gives a massive boost to our ambition to bring flexible payments to the high street in a new way.”

Headquartered in the Netherlands and with a UK banking licence granted last year, Adyen provides point-of-sale, digital payments and embedded banking products.

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