Kiki de Montparnasse has this week unveiled a a redesigned webstore and also moved into the men’s market with the launch of Mr Kiki as it sets it sights on “global lifestyle expansion”.

The company said the launches represent “a pivotal moment in the brand’s evolution, elevating the digital shopping experience and propelling its international expansion forward under the leadership of global president Alexa Cahill”.

The webstore currently drives 50% of the company’s total revenue and now has “a dynamic new look and enhanced functionality”. It introduces the “World of Kiki de Montparnasse, offering a multi-faceted shopping experience through three distinct pillars: Wear, Live, and Play”.

Wear takes in the firm’s lingerie and its “most extensive ready-to-wear collection launched to date”.

Live presents a curated selection of “soft furnishings, vintage books, and erotic games to transform living spaces into pleasure havens”.

And Play “showcases pleasure instruments designed through Kiki’s luxury fashion lens”.

The website has also been “strategically optimised for cross-border commerce, significantly enhancing Kiki de Montparnasse’s international presence in Canada, Europe, and the UAE. This upgrade follows a series of successful presentations at New York and Paris Market Weeks, where the brand secured a record-breaking number of new international wholesale accounts for the Holiday and Valentine‘s Day season”.

Meanwhile, Mr Kiki features pieces for him such as unisex loungewear in extended sizes, a poker table, playing cards, and more, as well as “gift ideas for her”.

Cahill said the brand is known for its lingerie, “but our vision extends far beyond that, and this digital refresh reflects our broader mission. From the very beginning, we’ve been trailblazers in the lifestyle space, igniting conversations about intimacy and pleasure long before the sexual wellness movement gained momentum. 

“Over the years, and particularly in the last nine months, we’ve continued to build on this, adding emerging designer ready-to-wear, modern bridalwear, one-of-a-kind furniture, sensual home decor, vintage erotica, and so much more to enrich every aspect of our customer’s lives. With half of our top clientele being men shopping for women, Mr Kiki has been purposefully designed to cater to their needs, providing a platform to both surprise and delight their partners and indulge themselves”.