Leaning into the chocolatey colourways that have dominated the SS25 shows so far, Jenner opted for a rich brown dress that introduced her freshly-dyed hair to be the main talking point of her ensemble. Jenner’s dress boasted a mock-neck, long sleeves, and a maxi skirt, with a simple gold brooch placed at the left side of her waist to pull at the gown’s fabric to create a body-hugging effect. Keeping it simple, Jenner paired the dress with a pair of chunky gold hoops and a black leather clutch in Bottega Veneta’s signature woven technique.

Jenner unveiled her fresh, new hairstyle days after walking in Alaïa’s SS25 show during New York Fashion Week. On September 11, the multi-hyphenate shared a carousel of seven photos to Instagram, with the caption ‘blonded’, following in the footsteps of her sisters Kim and Kourtney, who have both flirted with blonde hair in the past.

Elsewhere on the front row to behold Matthieu Blazy’s SS25 vision for the heritage label was Michelle Yeoh, Yara Shahidi, and Imane Khelif who appeared to have swapped her Olympic gold medal for a pair of Bottega Veneta’s viral drop earrings – in gold, of course.

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Naomi May is a freelance writer and editor with an emphasis on popular culture, lifestyle and politics. After graduating with a First Class Honours from City University’s prestigious Journalism course, Naomi joined the Evening Standard as its Fashion and Beauty Writer, working across both the newspaper and website. She is now the Acting News Editor at ELLE UK and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others.