British market research company Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The purchase price is approximately $1 billion and will primarily be paid in cash, along with certain non-cash considerations, including separation-related investments by H.I.G. Capital, and an earn-out.

Kantar Media operates globally in media measurement and analytics, providing clients with insights into audience behaviour, advertising effectiveness, and media consumption patterns. It also offers data-driven solutions that help brands, agencies and media owners optimise their marketing strategies.

Its former owner said the contemplated deal “will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes”.

The business operates in over 60 markets and will continue to be led by CEO Patrick Béhar.

He said: “Over a year ago, I joined Kantar Media from Sky to accelerate the transformation of Kantar Media into an agile, technology-centric company, shaping the measurement industry through advanced cross-media solutions. This transaction would give us the resources and support to further accelerate our growth trajectory and strengthen our position as the global leader in media measurement and analytics.”