Translated by
Nicola Mira
Published
January 29, 2025
Jil Sander has entered the premium perfume segment with Coty. The debut drop, following the extension of Jil Sander’s license deal with the US cosmetics giant, will feature a first set of six perfumes combining natural ingredients and high technology in minimalist unisex formulas.
The collection has been created by Berenice Watteau, Paul Guerlain, Nathalie Lorson, Mathilde Bijaoui and Julie Massé, five of the most talented emerging international perfume designers, overseen by the label’s creative directors Lucie and Luke Meier.
The guiding idea behind the new perfumes is to use only three principal raw materials: aldehydes as synthetic molecules, alcohol derived from recycled carbon emissions, and water. The scents have been formulated exclusively using these elements, and are liable to change colour over time without losing their olfactory features. Each perfume has a unique form and volume, thanks to the aldehydes’ olfactory traces embedded within the perfumes’ key natural ingredients.
Jil Sander Leaf is a fresh, electrifying scent, evoking a freshly picked Black Krim tomato, while notes of upcycled key lime, cardamom and Indian wild mint add a citrusy, sparkling tangerine liveliness. Jil Sander Miel is a blend of upcycled cedar wood, Madagascar vetiver and royal jasmine. With its smoky black leather scent, Jil Sander Black Tea is characterised by notes of osmanthus from China, upcycled cinnamon from Sri Lanka, and black tea. Jil Sander Earth is a combination of upcycled Damask rose extracts, Provence rose from Grasse, and patchouli leaves. Finally, Jil Sander Coffee features notes of coffee beans extracted with CO2 technology, upcycled iris, and Balsam of Peru from El Salvador.
The bottle used in the collection was created in collaboration with the Formafantasma design studio, which carried out lengthy experiments with an artisanal glass manufacturer, obtaining for each piece an organic, asymmetric shape, and a unique glass distribution. A bell-shaped white aluminium cap covers the entire bottle.
This premium perfume line developed with Coty marks a new milestone in Jil Sander’s expansion within the lifestyle sector. It follows the label’s recent debut in high-end jewellery, and paves the way for the exploration of new categories in future, creating opportunities in major beauty markets, including the Middle East. The label will notably open a new store in Dubai at the end of next month.
Jil Sander was founded in 1968, and was bought by Renzo Rosso‘s OTB fashion group in 2021. It is currently commercialised via 70 monobrand stores worldwide, as well as being available at over 300 select multibrand retailers.
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