J.Crew Group announced on Thursday the appointment of Julia Collier to the role of chief marketing officer for the J.Crew brand, effective January 6.

In her new role, Collier will lead J.Crew’s marketing team, overseeing brand marketing and brand creative. She will be based in New York and report directly to Libby Wadle, J.Crew Group’s chief executive officer.

“J.Crew’s focus on cultivating meaningful customer connections and creating unforgettable moments has helped sustain our brand and enabled us to attract some of the most creative and innovative minds in fashion and retail,” said Wadle.

“In Julia, we have found a distinguished marketing leader who brings an ideal combination of brand building expertise, fashion industry knowledge, and passion for culturally-relevant marketing strategies that will drive even greater engagement. Her versatile background, proven leadership capabilities, and forward-thinking approach will be a valuable addition to our team as we continue to build on our momentum.”

A storied marketing executive across retail and fashion, Collier joins the U.S. fashion brand from shapewear brand Skims, where she served as president of marketing, where she ran brand marketing and creative.

Prior to Skims, Collier served as senior director of brand marketing and creative at A.L.C, where she led all strategic and creative initiatives related to branding, marketing and communications.

Previously, she served as director of creative production at Wednesday Agency for four years, where she led various functions including end-to-end management, production and delivery for all creative services across the firm’s New York office. Before that, she served as brand director at Nicola Formichetti Studio where she led Diesel‘s rebranding efforts, after an earlier stint as a brand Manager for Rugby Ralph Lauren, where she directed and oversaw digital creative projects. 

“I’m thrilled to be joining J.Crew,” Collier added. “This is an iconic American brand that has been at the forefront of consumer consciousness for decades and holds a unique space in culture, both past and present. I look forward to partnering with Libby, Olympia and Brendon to deliver impactful customer-centric experiences that drive the brand into this next chapter.”

New York-based J.Crew Group operates J.Crew, J.Crew Factory and Madewell. The company operates 112 J.Crew retail stores, 154 Madewell stores, and over 300 J.Crew Factory stores across the United States as well as online store, respectively.