India Fashion Week London will celebrate desi fashion in the British capital from November 16 to 17 this year. The tenth anniversary edition of the runway show will take place at the Novotel London Hammersmith.

The fashion week is organised by Platinum Group and is designed to put Indian contemporary fashion on a global platform, according to its official website. Sponsored by Johnnie Walker, India Fashion Week London will take place with its official event partner the JD Institute of Fashion Technology.
 
“Showcasing the latest trends and designs from emerging and top Indian designers, it brings together a diverse array of talent and creativity,” announced the event organisers on the India Fashion Week London website. “From traditional handloom textiles to cutting edge couture, the event offers a glimpse into the rich tapestry of Indian fashion. With captivating runway shows, exhibitions, and networking opportunities, India Fashion Week London serves as a melting pot of style, innovation, and cultural exchange, leaving a lasting impression on the global fashion landscape.”
 
The event held its most recent edition in 2023, with runway shows choreographed by Lokesh Sharma. Participating designers included Urvashi Kaur, Pkin, Noureen Dhanani, Khinkhwab, House of Jediiians, The Frontrow Couture, Deepee’s Jodhpur, and Samant Chauhan.