The Hugo Boss group has renewed until 2029 the license agreement for the Boss and Hugo childrenswear collections with French company CWF (Children Worldwide Fashion), the group’s licensee for over 15 years.

The deal includes the Boss Newborn, Boss Infant Boy, Boss Kid Boy and Boss Kid Girl lines, covering the 0-16 age group, and the Hugo Boy and Hugo Girl lines for 4 to 16-year-olds. CWF will take care of the design, production and worldwide distribution of the lines’ apparel, footwear, underwear and hosiery.

“As the European market leader in high-quality children’s fashion, CWF is the right partner for us to further leverage the potential of Boss and Hugo in the kidswear segment in the years to come,” said Daniel Grieder, CEO of Hugo Boss.

CWF was founded in 1965 and is based in Les Herbiers, France. Its portfolio includes one own brand and 13 licences for brands in the premium and luxury childrenswear segment. The company has over 900 employees, and in 2024 it distributed approximately 8 million units in 83 countries via 2,000 stores, including 350 department stores, 30 leading e-tailers, and 70 stores of the Kids Around chain, the group’s multibrand childrenswear retailer.