Amsterdam-based eSIM provider Hubby has launched its solution in the UK market through its integration with OTA On the Beach.

The Hubby eSIM can be integrated, with a tailored, end-to-end solution and no up-front investment. 

The firm said it is “intuitively and specifically designed with tour operator and travel providers’ needs in mind”, as part of its mission to “harness the power of mobile connectivity to improve the travel experience”.

It can provide real-time insight too to help make informed, data-driven decisions for customers. 

Hubby’s first UK partner integration with On the Beach is enabling the OTA – that send two million people on holiday every year – to offer free mobile data to package holiday customers as part of its ongoing perks proposition. 

Early insight shows “strong take-up of the eSIM” for long-haul holidays including the US, where roaming charges can be particularly high, as well as across the EU and Turkey.

Hubby co-founder and CEO, Thijs van der Wijk, said: “Hubby was born out of personal frustration. Connecting to the internet safely, securely, reliably and without exorbitant costs when travelling should be easy but it isn’t. 

“Global data roaming, particularly for UK travellers post-Brexit, is not good enough and with the UK travel market so established, we’re here to change that.”

He added: “Our partnership with On the Beach proves how quickly and seamlessly we can start delivering value, with sign off to activation taking just two weeks. 

“For us, a modern-day package should have four component parts, not three: flight, hotel, transfer and mobile connectivity. 

“Our eSIM is the ideal solution, but it’s only the beginning – we have big ambitions for future innovation that will deliver huge improvements to the customer experience and enable travellers to better enjoy real-world connection.”

Hubby has tour operator partners in the Netherlands, Belgium, Germany and Thailand.