Following a surge in physical retailer upsizings and expansions, one group is taking it to another level. TFG London is going big with a multi-brand flagship store opening at the Grosvenor-operated Liverpool One retail and leisure destination next spring.

The 12,000 sq ft unit earmarked for South John Street will comprise its fashion brands Hobbs, Phase Eight and Whistles together with its homewares retailer Inside Story.

The flagship marks the return of all three fashion brands to the city after a five-year absence. Housing their complete collections, the space will also feature specialist collections including bridal and petite ranges and include a luxury styling suite for event shoppers. 

The Inside Story homewares department will feature an extensive range of soft furnishings and home accessories.

Caraline Money, Global Retail Director of TFG said: “Our new store strategy is focused on opening bigger and better stores in prominent shopping destinations like Liverpool where we have built a loyal ever-growing customer base.

“The new store will… offer our customers the complete head-to-toe outfit suggestions for every occasion in our beautiful, enhanced store environment.”

The selection of Liverpool One becomes the latest in a series of brand investments into South John Street. This includes recent opening from Zara, which unveiled the first stage of its significantly upsized (42,000 sq ft) store earlier this month, due to be completed in December.

Rob Deacon, Director of Asset Management at Liverpool One operator Grosvenor, added: “TFG London is another step in South John Street’s evolution, reflecting our strategy of securing new brands and upsizing existing retailers to add to its ‘best of the high street’ mix.

“Making their return to the city for the first time in five years, we’re excited to welcome Phase Eight, Hobbs, Whistles and Inside Story’s complete fashion and homewares offer, complementing our existing line-up of top retail brands.”