Global superstar Harry Styles’ retail brand Pleasing intends to make its mark this Christmas with pop-up stores opening in New York and Los Angeles, as well as online. And to help fill them, the brand’s also launching three new products across fashion, fragrance and beauty.

The return of the Holiday Shop (“where mischief meets merriment”) sees the launch of a 22-piece apparel and accessories gifting collection to celebrate the festive season. It comes “with a nod to retro nostalgia and signature favourites re-imagined in shades unexpected for the holidays”. 

The new fragrance, Welcome Dreams, is a vanilla-led gourmand scent while Bejeweled Beasts is “a joyful blend of the beastly and the beautiful comprising apparel and beauty”.

CEO Shaun Kearney said: “Pleasing has had an incredible journey across the US this year, with four successful pop-ups in Austin, Chicago, Houston, and Orlando. 

“Meeting our community where they are has been a joy, and we are thrilled to close out the year with openings in New York City in Los Angeles — bringing the Pleasing experience to both coasts and welcoming visitors from around the globe.” 

He added: “Looking ahead to 2025, we are excited to explore longer-term retail models in the US and trial international pop-ups, reflected Pleasing’s continued growth and expanding global presence.”

Founded by Styles, Pleasing is an extension of his universe and a platform to explore different ideas and collaborations that aims to “prioritise people and the planet.”