Luxury London department store Harrods has launched an all-new digital platform with a focus “on delivering a premium, state-of-the-art e-commerce service”.

Powered by the retailer’s strategic partner Scayle, it provides an “elevated online purchasing experience… providing customers with a seamless journey across the British luxury retailer’s impressive product assortment across fashion, beauty, jewellery & watches, food & beverages, and home & living”.

Harrods said the platform offers “high flexibility for customisation and personalisation”, including Product Information Management (PIM), Shop Management and an Order Management System (OMS). 

Additionally, Scayle has built custom brand landing pages, developed the headless frontend, and integrated an ERP alongside all other third-party systems, we’re told. 

Caitlin Innes, Harrods’ Chief Digital and Customer Officer, said: “[We are] committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation. We were also pleased to launch the new platform at speed, achieving a successful, seamless migration.”

Scayle managing director Tobias Ring added: “It is exciting to partner with a retailer that has been at the forefront of the market for so long and knows what it takes to create superior customer experiences.”

Next stage additions will include an upgraded native mobile app, set to launch in the coming months, to “ensure an experience-driven buyers’ journey across all channels & regions”, including the US, Middle East, and Asia.