The new shop will open its doors on February 12, 2025, at 10am.

To celebrate the opening, the first 50 customers will receive free goodie bags.

There will also be random free giveaways during the first week.

The Bluewater store will be Haribo’s 11th retail outlet in the UK.

It will feature a pick ‘n’ mix station and exclusive merchandise.

Rebecca Fox, head of retail at Haribo UK, said: “We can’t wait to welcome smiling shoppers to our newest retail store next week.

“Bluewater is already special for Haribo UK after we hosted the UK’s largest ball pit at the shopping centre in 2023.

“Now that we have a permanent presence, we look forward to creating moments of happiness for our customers all year round.”

The store opening will be marked by a ribbon-cutting ceremony led by Haribo’s Goldbear mascot.

James Waugh, centre director at Bluewater, said: “The initial announcement around the arrival of Haribo at Bluewater was met with huge excitement, so we are delighted to confirm that it will be opening this month.

“The store is going to be a visual treat so there will be some fantastic photo opportunities, alongside a pick ’n’ mix centrepiece and a range of Haribo favourites.

“We’re sure it will be a fantastic addition to our brand line-up.”

The store will also have a designated area for customers to take selfies.

The new store is part of Haribo’s expansion strategy to bring its “sense of childlike happiness” to more shoppers across the UK.

The Bluewater store will be a permanent fixture at the shopping centre.