Hackett London has a new showroom in Munich. The British menswear brand will be presenting its entire product range, including the new shoe collection, in a 170 square metre space in Lodenfrey Park.

The new showroom is a strategically relevant step for the brand. Since the beginning of the year, Hackett has been managing the sales business for the German market on its own. Reinhardt Zenefels, who has represented the brand for over 17 years, will in future manage sales under the umbrella of the AWWG Group, to which the premium brand belongs.

Hackett recently opened a franchise store at Berlin’s Kurfürstendamm 201. The brand is also set to make its debut at Shoes Düsseldorf. With the new collections, the British label also wants to boost its presence in the footwear market.