Gymshark has chosen Dubai Mall in the UAE as the location for its first-ever permanent store outside the UK.

The store is set to open towards the end of the year and is located on the ground floor of Dubai Mall, the second-largest mall in the world by total area and welcomes over 54 million shoppers every year.

The new store comes after Gymshark launched localised ecommerce services in the region with dual language site and app, faster shipping times including same-day delivery and exclusive limited-edition drops for the Middle East.

Ben Francis, chief executive at Gymshark, said: “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK.

“So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined with the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it. I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.”