She said: “We know that a frustration of island life is trying to shop online and finding out at checkout – or worse, days later – that the item you want is restricted to mainland delivery.

“Our new UK hub removes this barrier for island customers by offering a UK address.

“Once items arrive at the hub, we ship these to Guernsey and deliver these together with our regular parcel service.

“Signing up to myUKaddress is completely free, and after that we’ve introduced a simple, straightforward pricing structure for each parcel.”

Once items are received at the UK parcel hub, which is based in Portsmouth, they are then shipped to Guernsey and delivered by local Posties.

In addition myUKaddress, Guernsey Post has confirmed it will also be launching another initiative known as RockShopper.

A spokesperson for the postal company said it would offer an extensive list of online retailers that either deliver directly to Guernsey or that can be accessed using the new myUKaddress service.

Key features will include highlighting stores that deduct VAT at the checkout for Guernsey residents, free delivery options and retailers offering easy returns.