Guest amenity specialist Groupe GM has this week announced the expansion of its UK business.  It said it has extended its portfolio with “strategic additions reinforc[ing] the company’s commitment to better serve the British market.

Its new partners also showcase the brand’s policy of offering locally resonant, high-quality products that are created locally and align with the preferences and values of British guests”.

What that means in practice is that it has added three “distinguished British brands”. They include artisanal and eco-focused scents specialist Laboratory Perfumes; contemporary skincare brand Faace; and innovative perfumer Floral Street.

The company has been a major name in its sector for half a century and currently covers more than 80 countries via a comprehensive network of affiliates, exclusive distributors, and manufacturers. 

It specialises in products for the guest amenity industry — that is, the kind of perfumes, toiletries and accessories found in locations like hotels — and also said it’s “continuing to transform the hotel amenity industry through innovative eco-solutions”.

It has exclusive licensing agreements with well-known French and international brands from the cosmetics, fashion, design, and spa industry.