Luxury fashion house Grey/Ven has named CFDA-recognized designer Ilana Kugel as its new creative director for women’s collections. 

The announcement coincides with the brand’s February New York Fashion Week runway show and the unveiling of its first luxury handbag collection.

“Ilana Kugel’s appointment marks a significant milestone for Grey/Ven,” said Scott Weissman, CEO. 

“As creative director for our women’s collection, her expertise in contemporary fashion will bring a fresh perspective to our designs. I am also thrilled to have her lead the creative direction of our expanding range of luxury handbags and accessories, further shaping the future of Grey/Ven.”

Kugel, known for her work at Koral swimwear and as the first athleisure designer inducted into the Council of Fashion Designers of America (CFDA), has previously collaborated with Grey/Ven on resort and pre-fall collections. 

Her upcoming line, “The Journey,” marks her first major collection for the brand. The collection features a range of sweaters, dresses, and lightweight layering pieces that embody a sense of effortless sophistication.

“I am excited to introduce The Journey with Grey/Ven,” said Kugel. “This collection reflects a minimalist aesthetic designed to endure and will resonate for years to come. I am honored to collaborate with a brand so dedicated to the future of design.”

The FW 25 collection was debuted during New York Fashion Week on Friday, at Casa Cipriani. The show also showcased Grey/Ven’s first luxury handbag collection, designed to complement the ready-to-wear line.