Fossil Group announced on Thursday the appointment of Joe Martin as chief commercial officer and Antonio Carriero as chief digital information officer and general manager for the EMEA region. 

In his role, effective February 17, Martin will oversee all global revenue-generating activities, focusing on building a high-performing, scalable commercial organization. He joins Fossil from Adidas where he served as senior vice president of wholesale, team services and omni operations and marketplace, North America. 

Meanwhile, starting February 12, Carriero will be responsible for overseeing the company’s global technology strategy, operations, cybersecurity, and the development of future capabilities, while leading the company’s commercial business in the EMEA region. He brings extensive experience in digital transformation and e-commerce growth from his previous roles at Salomon, Breitling SA, and Richemont Group.

“The expertise and proven record of sustainable, long-term results that both Joe and Antonio bring to the company make them ideally suited to advance our turnaround strategy as we focus on building a stronger, more innovative watch business that creates long-term value for all our stakeholders,” said chief executive officer Franco Fogliato.

These appointments are a part of Fossil’s commitment to drive a successful business turnaround, returning the company to profitable growth, and creating long-term shareholder value, the company said.