Dressing to impress needn’t require an art dealer’s budget. Application of bold colour is one easy and cost-free way to turn heads. “I dressed with a terracotta blouse to match my ceramics and black pearls from Margarita Island,” says the Venezuelan artist Lucia Pizzani, who is showing her sculptures with the Cecilia Brunson Projects gallery. “I think at Frieze there is a monochrome tendency, or carefully chosen colours… and I always wear comfortable shoes.”

Indeed high heels are the only no-no for this crow. Teetering stilettos are a marker of the uninitiated – far better to clomp around in chunky Chanel and Prada loafers. 

“There’s a lot of walking at Frieze,” confirms author Zeena Shah. “I opted for my comfy Chanel loafers. I definitely dressed like the art with some painterly trousers from Stine Goya.”

Here are five styling ideas to take from this year’s attendees.

Be bold with colour

Follow artist Lucia Pizzani’s advice and try out an eye-catching colour combination. Pizzani’s tie belt brings more red tones into her look, styled with her terracotta blouse. Attending Frieze over the weekend? Bonus points if you can find an artwork in a matching or complementary colour with which to coordinate your social media selfies.