Foot Locker has entered into a multi-year partnership with the Chicago Bulls.

As part of the partnership, Foot Locker will engage fans in unique experiences during the season including through community basketball events, exclusive in-store activations, and behind-the-scenes content that spotlights Bulls players.

“The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer of Foot Locker, Inc. 

“Basketball is deeply embedded in Foot Locker’s DNA, from local community courts to the global stage of the NBA. We’re thrilled to partner with the Bulls, a legendary franchise with one of the most passionate fan bases in the world.” 

The partnership kicks off officially on October 30, when the Chicago Bulls face the Orlando Magic at the United Center. The game night will feature several fan activations, including pregame photo opportunities, skills activities, and giveaways. 

A Youth 3v3 exhibition game will also take place at halftime, and Foot Locker’s iconic Stripers will serve as honorary captains for the night. Menwhile, Foot Locker’s president and CEO, Mary Dillon, will present the game ball.

“This partnership showcases the Bulls’ and Foot Locker’s shared commitments to basketball culture and community and passion for creating legendary experiences,” added Matt Kobe, executive vice president of revenue and strategy for the Chicago Bulls. 

“We are proud to welcome Foot Locker as the newest partner of the Chicago Bulls and look forward to inspiring and engaging fans in innovative ways together, in the arena, in their stores and in the community.”  

Foot Locker’s partnership with the Bulls builds on its longstanding involvement in basketball. Over the past year, the brand has partnered with the NBA as an official marketing partner in the U.S. and activated during NBA All-Star 2024. 

It also launched ‘The Clinic’ with Nike and Jordan Brand, an immersive experience for fans and sneaker enthusiasts, and introduced Foot Locker Home Court at its reopened 34th Street location in New York, a premier multi-brand basketball shopping destination.