New York-based First in Service (F1S) has commenced operations in the UK with the official opening of a London office.

The travel company announced its planned expansion into the UK last December and is recruiting ‘experienced travel advisors and agencies’ to its global network.

“We are incredibly excited to bring the F1S brand to the UK,” said Fernando Gonzalez, CEO of First in Service. “Our goal is to provide unparalleled support to travel advisors across various specialties, ensuring they have the tools and resources needed to excel. The UK market presents a unique opportunity, and we look forward to building strong relationships with travel professionals here.”

The company is actively seeking travel specialists across four verticals: SME corporate travel, media and entertainment travel, MICE and high-net-worth leisure travel.

Barry Whittaker, the company’s recently appointed UK managing director, said: “First in Service has a stellar reputation for supporting travel advisors across these verticals globally. We built that reputation by offering extensive resources to help advisors provide exceptional service to their clients.”

Established in 1991, First in Service has offices in the US, Canada, Colombia, Mexico, Spain and the UK.