​British fashion/lifestyle retailer FatFace has partnered with professional netball team London Pulse to boost both female sport and style.

The “transformative” three-year lead brand sponsorship is a collaboration that champions the “power of female sport, style, community and inclusivity”, the pair added.

With the brand name emblazoned on the team’s shirts, the promotion will gain televised exposure via Sky Sports and BBC Sport coverage of the Netball Super League, where the partnership “will elevate the visibility of netball and FatFace to diverse audiences across the UK”.

The partnership will also focus on providing access to opportunities for young women and girls, and “create lasting impact both on and off the court”. It will  “amplify women’s sport” across social platforms, broadcast channels, and live events, “supercharging the fan experience like never before”.

The wider programme includes game-day experiences with match-day activations, exclusive giveaways, and a VIP hospitality experience.

FatFace and London Pulse will also host events across London and the South of England “celebrating sport, community, and style” and will include digital engagement with media campaigns and activations “to connect fans with the players and brand stories”.

Keely Stocker, marketing and e-commerce director of FatFace, which operates 189 UK stores, said: “London Pulse [is] a team that is really making waves in the women’s sport sector, alongside giving opportunities to young women and girls to join the community.

“The work that London Pulse are doing aligns perfectly with our values and FatFace is proud to be part of a partnership that champions style, inclusivity and the power of female sport.”

Sam Bird, CEO and head coach of London Pulse, added: “FatFace’s passion for community and inclusivity mirrors our own, and together we’re ready to inspire the next generation of athletes and fans.”