Live Unlimited London has its sights set on US expansion. The ambitious plus-size fashion brand has partnered with global commerce platform Refined Networks to launch its Spring/Summer 2025 collection on fashion marketplace Nordstrom.

The partnership with Nordstrom will begin in April. 

Rachel Heather and Tracy Egan, co-founders of Live Unlimited London, said: “Our mission has always been to create beautifully designed, confidence-boosting, inclusive fashion for every woman, and this launch marks an exciting new chapter in making that vision a reality for more customers than ever. Partnering with Refined allows us to seamlessly connect with a new audience.”

Ian Wallis, managing director at Refined Networks, added: “Tracy and Rachel have built an impressive marketplace presence in the UK, and I am delighted they have entrusted us with their expansion into the US.”

Widely stocked by UK multi-brand platforms, including M&S, John Lewis and Next, Live Unlimited has built the business on its popularity based on “a commitment to inclusivity, body confidence, and celebrating curves [with] stylish, flattering, and high-quality clothing for women in US sizes 8 to 24 [across] casualwear, workwear, or outfits for special occasions”.

Last year, Live Unlimited relaunched its website “to enhance consumer journey with improved functionality”. The upgrade followed a “positive” financial end-of-year results.