London, 29 Aug 2024 – FanCircles, the pioneering SaaS platform that empowers music artists to connect directly with their superfans, today announced it has raised £2 million in its latest funding round. The investment will be used to accelerate the company’s growth, enhance its platform capabilities, and expand its reach within the global music and entertainment industries.

Founded by Kevin Brown, a seasoned entrepreneur with a proven track record in building successful digital businesses, FanCircles is redefining how music artists engage with their most dedicated followers. Kevin previously founded Affiliate Window, one of the world’s largest affiliate marketing networks, which he successfully exited to Axel Springer in 2012.

Revolutionizing Fan Engagement

FanCircles has developed a cutting-edge platform that allows music artists to offer exclusive content, personalized experiences, and direct-to-fan sales through custom-branded apps and websites. Unlike other platforms that serve multiple artists under one umbrella, FanCircles enables music artists to have their own fully branded platforms—both on the web and in app stores—powered by FanCircles’ leading technology. This unique approach ensures that artists retain full control over their brand identity and fan interactions.

A key feature of the FanCircles platform is its inclusivity. The platforms provided to music artists are free for all fans to access, creating a welcoming space for everyone, regardless of their subscription level. For those fans who choose to upgrade, a Premium subscription unlocks additional benefits such as access to pre-sale tickets, exclusive merchandise, and the ability to unlock music tracks on a track-by-track basis. This model allows artists to make some music available to all fans while reserving other tracks exclusively for their paid Premium subscribers, offering value to both free and paying fans.

The platform also integrates seamlessly with ticket agents like TicketMaster, allowing paid subscribers to access pre-sale tickets. Additionally, FanCircles integrates with merchandise companies, enabling artists to offer exclusive merch directly to superfans. This creates new revenue streams and further enhances the fan experience by making unique products available to their most dedicated followers.

One of the platform’s standout features is its ability to empower music artists to digitally release music independently, providing fans with a direct-to-fan distribution channel that offers a real alternative to traditional streaming platforms like Spotify. Fans can stream music directly from the artist’s app in the same way they would on other streaming platforms, but with the added benefit of supporting the artist more directly.

“We’re thrilled to secure this funding, which will allow us to take FanCircles to the next level.” “This investment is a testament to the incredible demand for more authentic and direct artist-fan relationships. We’re empowering music artists to build sustainable careers by connecting with their superfans in ways that simply weren’t possible before.”

said Kevin Brown, Founder and CEO of FanCircles

Growth and Expansion

The £10 million funding round will be used to expand FanCircles’ market presence and further develop its platform. This includes introducing new features that enhance the fan experience, such as advanced data analytics, more personalized content delivery, and enhanced e-commerce capabilities. The company also plans to scale its operations globally, targeting key markets in North America, Europe, and Asia.

A Proven Leader

Kevin Brown’s experience in digital innovation and entrepreneurship has been a driving force behind FanCircles’ success. His previous venture, Affiliate Window, became a global leader in affiliate marketing, demonstrating his ability to create and scale industry-leading platforms. With FanCircles, Brown is once again at the forefront of a major shift, this time in the music and entertainment sectors.

“FanCircles is more than just a platform—it’s a movement towards a more sustainable and equitable future for music artists and their fans,” “With this new funding, we’re excited to continue pushing the boundaries of what’s possible in fan engagement, digital music distribution, and direct-to-fan sales.”

added Brown

About FanCircles

FanCircles is a leading SaaS platform that allows music artists to engage directly with their superfans through personalized apps. The platform offers tools for content distribution, direct-to-fan sales, and fan engagement, enabling artists to build deeper connections with their audiences and monetize their work more effectively. Founded by Kevin Brown, FanCircles is headquartered in London and serves clients across the globe.