Pioneering tech start-up Ettos has secured funding to accelerate the development of its textile traceability platform as part of Innovate UK’s Creative Catalyst programme.

The platform aims to “revolutionise transparency and traceability in the textile industry”.

The platform uses advanced technology to track and verify the journey of textiles from raw material to finished product “helping consumers make informed purchasing decisions and enables brands and manufacturers to meet growing demands for sustainability and ethical production practices”, said Ettos.

Founded by siblings Adriana Romano Batty and Gianni Romano, their expertise in fashion technology and sustainability led them to developing a software solution that addresses one of the fashion industry’s biggest challenges: ensuring transparency throughout the supply chain.

A key feature is the platform’s ability to support Digital Product Passports (DPPs), which are set to become essential under upcoming legislation in the EU. DPPs are digital records that contain detailed information about a product’s lifecycle, from material sourcing to end-of-life disposal. These passports are designed to enhance transparency, support the circular economy, and ensure that products meet new regulatory standards.

The funding, through innovation agency Innovate UK, means Ettos can further develop its platform to help brands seamlessly integrate DPPs into their operations.

Romano said: “The grant will allow us to integrate cutting-edge technologies that enhance the application and scalability of our platform, helping brands to drive comprehensive sustainability strategies with material claim tracking and supply chain mapping all in one place.”