As the demand for sustainability and transparency in the fashion industry grows so the pace of eco-collaborations accelerates.

The latest move sees UK supply chain traceability platform Ettos forming a strategic partnership with digital solutions provider Fortude. The aim is to “integrate traceability, compliance, and Digital Product Passports (DPPs) into a unified solution, helping fashion brands streamline their supply chains and enhance transparency.”

The timely collab coincides with the EU’s new Eco-design for Sustainable Products Regulation (ESPR) that comes into full force this year, meaning businesses across the fashion industry must prioritise sustainability and compliance.

Hence the strategic Fortude/Ettos partnership “will help fashion businesses respond swiftly to the growing demand for transparency in the industry”. 

Ettos said its platform “simplifies the tracking of raw materials and the verification of sustainability claims”, offering a B2B web platform for managing traceability and compliance, along with a B2C web app that delivers DPPs to consumers via QR codes. 

Through this partnership, the pair will jointly expand their capabilities in the fashion sector, “supporting clients from raw material sourcing to final product delivery”.