​E-commerce firm ESW announced on Thursday the appointment of Tonia Luykx as chief revenue officer.

Luykx replaces Martim Avillez Oliveira, and will be based in ESW’s Dublin headquarters. She will report directly to ESW chief executive officer, Eric Eichmann.

With more than 20 years of expertise in sales and leadership, Luykx joins ESW from Xeneta, a freight intelligence and analytics platform, where she served as CRO. Prior to Xeneta, the executive held positions of increasing importance at Sift, the AI-powered security platform, where she was most recently vice president of global sales and interim CRO. She was also head of Amazon Pay Ireland for Amazon Pay UK and Ireland, and head of strategic accounts for Dropbox in the UK and Ireland.

Earlier in her career she was country sales manager for Google Enterprise Ireland, and Microsoft Dynamics sales manager for Logica UK. She began her career at SAP Business Development.

“Tonia’s extensive international experience leading strategic planning, marketing, customer success and sales for some of the world’s top businesses makes her the perfect candidate to fill this role,” said Eichmann.

“Her leadership skills and deep knowledge of enterprise solutions encompassing shipping, payments, fraud and customer service will benefit the entire organization as we expand into new business verticals and markets.”

ESW offers brands solutions that reduce cross-border complexity, localizing the online shopping experience to increase conversions and loyalty while also taking on the complications of doing business in international markets.