Published
December 18, 2024
Ermanno Scervino has licensed its childrenswear line to Italian producer Monnalisa, which will take care of the design and development of the label’s collections for infants and children aged 0-14.
The new Ermanno Scervino childrenswear will première in Spring/Summer 2026, with the first commercial results in fiscal 2026. The line will be distributed via select mono and multibrand stores worldwide, and on various e-tail platforms.
The Scervino Juniors collections will adopt the uniquely elegant codes of Ermanno Scervino, reinterpreted by Monnalisa’s design studio, with Diletta Iacomoni as creative director.
“Our brand has always believed in the excellence and uniqueness of Made-in-Italy products, which stems from the combination of our artisanal tradition and cutting-edge innovation. For this reason, we are pleased to collaborate with Monnalisa to strengthen our presence in the kidswear segment, offering customers high quality and exclusive products,” said Toni Scervino, CEO of Ermanno Scervino.
The partnership will enable Monnalisa to broaden its commercial target, in line with the strategic vision of the producer’s new CEO, Matteo Tugliani.
“We firmly believe that Monnalisa will be able to significantly contribute to the growth of the kidswear segment for an iconic Italian label like Ermanno Scervino, thanks to our specific sector expertise,” said Tugliani.
The deal inked with a leading label like Scervino is consistent with the industrial strategy developed by Monnalisa’s new CEO in the seven months he has been in office.
“In recent months, we have worked at containing operating costs and relaunching the business in line with the group’s new strategy. We have sought new licensing agreements with luxury brands aimed not only at increasing volumes but also at profitability, creating new revenue streams and improving profitability,” concluded Tugliani.
Monnalisa has been active in the childrenswear segment for 56 years. It is present in over 50 countries and its products are commercialised in over 400 multibrand and monobrand stores in leading locations worldwide.
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