Global retailer END. is preparing a breathless celebration for its upcoming 20th anniversary. A 2025 year-long series of curated events, activations, collaborations and exclusive, limited-edition releases is being planned as we speak, co-created with its many long-standing brand partners.

The milestone marks a trailblazing period for the brand “curating its unique signature offering of premium, contemporary, luxury and streetwear emerging and established brands that resonate with a worldwide audience… pioneering the luxury streetwear market and fostered connections through fashion, music, and art.” 

It’s a brand that’s grown into an international destination with flagship stores in Newcastle, Glasgow, Manchester, London, and Milan, and an online audience of over 10 million monthly visitors.

So what can we expect? Collaborations with partners including adidas, Lacoste, and Salomon featuring bespoke products, and pop-ups, workshops, and experiential events “designed to deepen customer connections and celebrate creativity and craftsmanship”.

CEO Parker Gundersen said: “Our 20th anniversary means a lot to us. It’s been quite a journey and we want to celebrate with the brands that have been with us every step of the way. We want to take time to show our appreciation and celebrate together.

“As we look to the future, we remain committed to doing what we’re best known for and the values that have defined us, continuing to be the most credible, authentic and inspiring destination in the market. These principles are at the heart of everything we do and will continue to guide us through the next 20 years at END.”