One of Britain’s top music stars, Elton John, has joined forces with eBay during Pride Month to sell pieces from his “legendary wardrobe” on eBay to benefit the Elton John AIDS Foundation.
The e-tailer said it’s “a once-in-a-lifetime chance to own a piece of fashion history”.
Dubbed ‘Rocket Man Resale, the event features hundreds of items from his closet, including bespoke Gucci jackets, Versace robes, customised Prada loafers, and affordable pieces such as historic concert T-shirts and baseball caps.
eBay said 100% of the proceeds from the sales will go to the foundation.
The auction kicked off on Thursday for 132 million active buyers in more than 190 markets globally. It runs for 10 days. All items on auction are offered at a starting bid of $26.60 (a nod to the Peachtree Road address of Elton’s previous Atlanta home) with a handful of additional items listed at Buy It Now fixed prices.
And in addition to the Elton John items, David Furnish, Donatella Versace, Brandi Carlile, Betsey Johnson, Robin Roberts and Andy Cohen are offering select pre-owned pieces from their own closets.
On Thursday, creative entrepreneur Emma Rogue and singer-songwriter Stephen Sanchez hosted a live-streamed shopping event on eBay Live featuring Elton John and David Furnish.
The event also came with a few-hours-only physical store in New York City.
Elton John said he’s “hoping these items will inspire you to express your unique spirit and bring you as much joy as they’ve brought me. Whether you’re after high-end luxury or something more laid-back, there’s a perfect find for everyone”.
And Charis Marquez, VP of Fashion at eBay, added: “Having a cultural icon selling his pre-loved fashion on eBay is a real indicator of our ability to offer incredible access to luxury items that you just can’t find anywhere else.
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