New York beauty brand Elizabeth Arden has tapped French supermodel Ines de La Fressange as a brand ambassador. 

The collaboration will debut with a new advertising campaign highlighting the brand’s Eight Hour Cream, starring Ines and directed by Rodolphe Bricard, set to be unveiled on March 13.

A true symbol of French chic, Ines brings her effortless grace and modern sensibility to the partnership. Known for her natural style and lasting influence in fashion and beauty, Ines is the perfect muse for Elizabeth Arden as the brand continues to honour iconic women who inspire.

“Collaborating with Ines de la Fressange is an extraordinary moment for Elizabeth Arden,” said Aurélie Kaskosz, marketing director France for the brand. 

“Ines perfectly embodies the iconic French woman, a model of natural grace and sophistication. Her influence on current and past generations, her ability to transcend trends while remaining true to her own essence, make her the perfect partner for this French campaign.”