UK luxury beauty/wellness brand Elemis is opening its first ever domestic standalone store in Covent Garden’s popular Seven Dials neighbourhood that’s become something of a premium beauty hub in recent years. 

The new Monmouth Street store for the brand will be “fully immersive” through interactive features including a ‘product play table’ and sensorial scent experiences alongside exclusive new facial treatments. 

The store will also be the home of exclusives and will offer a first look at new product launches.

In-keeping with its spa heritage, the brand has developed four new treatments that will be available exclusively in the store’s new Skin Studio offering “a 360-degree skin and wellness experience, masterfully combining high tech with high touch”.

Each treatment will take place on a zero-gravity treatment bed, featuring transformative sound and vibration therapy “to help reset the skin, body and breath”. 

Treatments start with a comprehensive skin consultation using Visia skin analysis, “a chargeable medical-grade evaluation that uses multi-spectral imaging to reveal damage and signs of ageing on and beneath the surface of skin”. This is further enhanced with LED light therapy “to invigorate skin and negative ion technology to increase mental energy and alertness”.

Treatments include Lift+Escape (£95) to firm, tone and renew’ Resurface+Recharge (£95) to smooth, refine & brighten; Freeze+Sculpt (£95) to de-puff, refresh and revitalise; and Skin Sculpt (£65).