eBay is encouraging Britons to sell the products they own but aren’t using, and consumers to buy secondhand in an interesting physical-digital event that will land at the hugely popular Outernet venue on London’s Tottenham Court Road this month.

Its Listings in Lights event will “deliver an immersive holiday shopping experience, making it easier than ever to shop pre-loved presents,” the company said.

It will “promote private selling and let people shop pre-loved items across luxury, fashion, home, tech, and toys, from eBay sellers across the UK”. 

It takes place on 8-9 November, offering pre-owned inventory from sellers across the UK “in a live shoppable light installation. Guests at the Outernet, inspired by the festive gifting suggestions, will be able to scan QR codes to shop products on eBay”. 

To be in with the chance to have their products included, “all sellers need to do is include the hashtag #ListingsInLights in the title of their listing to see their items in lights on one of London’s busiest high streets”. 

From 2-6 November, people across the UK are invited to list items “for a chance to see their listings promoted on one of London’s busiest high streets”. 

Broadcaster Nick Grimshaw and his niece Liv will be two of the sellers joining the festivities by listing items they’re looking to sell, with proceeds supporting akt (the Albert Kennedy Trust), the national LGBTQ+ youth homelessness charity.

Shoppers will be able to browse and buy the pre-owned items at the NOW Building, Outernet London, Centre Point, WC2H 8LH.

The event follows last month’s removal of selling fees for private sellers in the UK, making it free to sell across most categories. 

eBay said that with research showing that “55% of people want to make a bit of extra cash in time for the festive season, and a massive 66% stating they have items at home they want to sell, Listings in Lights makes it easy for people to sell the items they no longer need and fund their Christmas budget.”

It also said there’s an estimated 294 million unused items in UK homes that “could unlock £9 billion in resale income”.