eBay is continuing its series of exclusive drops from the wardrobes of “fashion and entertainment’s most influential figures” with ‘From The Collection: Margherita Maccapani Missoni.’ 

The collection features exclusive pre-owned, vintage, and archival pieces “curated by the fashion tastemaker” who last year founded her own Maccapani label. It’s available for auction now until 12 December.

The e-tail giant said it “builds on Margherita’s deep passion for discovering pre-loved and vintage pieces on eBay. Shopping on the marketplace since her teenage years, Margherita used her discoveries to furnish her first flat in New York City and to inspire her fashion design process”. 

Maccapani Missoni launched ‘MaccaFinds’ powered by eBay in September 2024 – a curated series of limited-time drops featuring eBay-sourced accessories, including pieces styled in her Maccapani collections.

Included in the current 35-item collection are several M Missoni pieces designed during her tenure as creative director of the brand, as well as a 1990s Ralph Lauren sweater given to her by her mother, a Missoni resin bracelet paying homage to the chevron design of the knitwear the label is known for and rare Fornasetti Italian ceramics and art pieces. 

Bidding starts at $20.02/£15.78 in “a nod to the year that Margherita first began shopping on eBay”.

She said: “As a curator by nature and forever a pre-loved enthusiast, I’m always on the hunt for pieces that inspire my creative process, and eBay has always been the destination for me to unearth treasures. This collection is really a personal story for me, with each item reflecting moments from my career, my family, and my travels.”

All proceeds will benefit OAfrica, a non-profit for which she serves as an international ambassador. It develops programmes and projects to help vulnerable children and their families in Ghana, West Africa. 

eBay also said that pre-loved and refurbished makes up 40% of its gross merchandise volume (GMV) – and global users searched for “vintage” over 1,000 times a minute this year.

Last year’s Recommerce Report from the firm also revealed that 80% of Gen Z had bought pre-loved goods in the past 12 months.

It added that “the number of sold vintage Missoni clothing, shoes, and accessories increased by over 130% globally in the past decade, as fashion enthusiasts – particularly Gen Z – gravitate toward instantly recognisable heritage brands to reinterpret the past and express their style in unique, sustainable ways”. 

The number of listings on eBay globally for M Missoni increased over 350% in 2024 compared to 2022.